Field Notes

Insights on closing, conversion, and remote sales.

No theory. Field notes from 15 years of high-ticket closing across the US, UK, and Australia, with the numbers to back every claim.

July 5, 2026 · 6 min read

What a Weak Close Rate Actually Costs a Law Firm

Firms track cost per lead religiously and never track cost per unconverted consultation. Run the second number. At typical volumes it exceeds $250,000 a year.

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