Posts that build trust
- Meet the owner. A photo and a few lines on why you started the business.
- Meet the team. One team member per post, with their role and a fun fact.
- Your story. How the business started, the early struggles, a milestone.
- Customer review. Turn a Google review into a branded graphic.
- Your values. What you will and won't do for customers.
- Certifications and memberships. Licences, awards, associations.
Posts that show your work
- Before and after. The most persuasive format for many service businesses.
- Project of the week. One job, what the client needed, what you did.
- Behind the scenes. Your workshop, kitchen, office or process.
- Time-lapse video. A job from start to finish in 30 seconds.
- Case study carousel. Problem, solution, result, across several slides.
- Day in the life. A short video of a typical workday.
Posts that educate
- Answer a common question. Every question customers ask is a post.
- Myth vs fact. Correct a common misconception in your industry.
- Quick how-to. A simple tip customers can use today.
- Mistakes to avoid. "3 mistakes people make when choosing a…"
- Glossary post. Explain one industry term in plain language.
- Checklist. A saveable list, such as "before you book a…"
- Share a blog post. Turn an article into a carousel with a link.
Posts that get engagement
- This or that. Two options, ask people to vote in the comments.
- Poll. Use Stories or platform polls to ask a simple question.
- Caption this. A funny photo from work.
- Ask for opinions. "What should we offer next?"
- Local shout-out. Feature a neighbouring business or community event.
- Celebrate a milestone. Anniversaries, follower counts, project numbers.
Posts that drive enquiries
- Limited offer. A clear offer with a real deadline.
- Service spotlight. One service, who it's for, how to book.
- Booking availability. "Two slots left this month."
- Free resource. A guide or checklist in exchange for an email address. This builds your email list.
- FAQ about pricing. Explain what affects the price and invite people to ask for a quote.
How to use this list
Pick one category for each day you post. For example: Monday educate, Wednesday show your work, Friday build trust, with an enquiry post every week or two. That rhythm keeps your feed helpful rather than salesy.
Then batch-create a month at a time and schedule it. Our guides on how often to post and auto-posting show how to keep it running without daily effort.
Prefer to hand it over? Our social media management service plans, creates and posts for you. Book a free call.
Frequently asked questions
What should a small business post on social media?
A mix of trust-building posts, examples of your work, helpful tips, engaging questions and occasional offers. Most of your posts should help or inform rather than sell.
How do I come up with social media content ideas?
Start with the questions customers ask you, the work you've done and the people behind the business. Each of those can become dozens of posts.
How many promotional posts should I share?
Keep direct sales posts to a minority of your content. If every post is an offer, people stop paying attention.